Equity trading is the buying and selling of company shares or stocks, which are also known as equities. The equity market is a financial market where shares of companies are issued and traded, either through exchanges such as the New York Stock Exchange or over-the-counter markets. More commonly referred to as the stock market, the equity market is one of the most vital areas of a market economy. Companies gain capital to grow their business, and investors acquire a piece of ownership in a company with the potential to realize financial gains based on the company’s future performance.

In addition to our advisory business, as registered representatives, Martin and Lou apply decades of financial knowledge to our brokerage customers’ trades.